Chicago Bridal Market - August 2025

Chicago Bridal Market - August 2025

Walking into Chicago Bridal Market feels like stepping into a world of endless possibilities - rows of gowns, buzzing excitement, and the chance to discover the styles that will define the season ahead. Earlier this month, Paige and Carly traveled to market to hand-select gowns from our designers’ Spring 2026 collections, and let’s just say…the variety this year did not disappoint. From classic silhouettes with fresh details to bold, one-of-a-kind designs, the creativity from designers was truly inspiring. One collection, in particular, captured our hearts in a special way (more on that later!). And here’s a little spoiler, some of the gowns we fell in love with at market are already hanging here at SWBB.

Market is such a meaningful experience for us because it allows us to curate a collection with you, our brides, in mind, bringing Kansas City the gowns that will make you feel like the best version of yourself on your wedding day. Keep scrolling as we take you behind the scenes!

First up, Casablanca Bridal! For the customizable-gown girlies! Veils, capes, detachable pieces - they have everything you can imagine to make your gown feel just like you. We loved all of the unique shapes and details in this collection.

We previewed gorgeous new Lis Simon gowns featuring a mix of necklines, luxe fabrics, and playful little details. We CANNOT WAIT to get these on the boutique floor.

Madi Lane made narrowing down favorites nearly impossible - this collection was filled with whimsical, romantic gowns designed for the modern bride.

Robert Bullock Bride’s collection was extra special this season - we actually got to share input on some of his designs as they were being created! Experiences like this, and the relationships we build at market, help us bring the very best back to our brides.

Finally, we had the chance to browse Ti Adoro’s latest accessories, offering the perfect way to complete and personalize your bridal look.

Chicago Bridal Market is always such a meaningful experience for us—not just because we get to see the latest trends and collections, but because every gown we choose is with you in mind. From whimsical romance to modern sophistication (and even a few playful details), we carefully curate pieces that we know our Something White brides will love.

At the end of the day, market isn’t just about gowns—it’s about building relationships, finding inspiration, and bringing back a collection that will make your bridal shopping journey unforgettable right here in Kansas City. We can’t wait to show you what’s new!