Walking into Chicago Bridal Market feels like stepping into a world of endless possibilities - rows of gowns, buzzing excitement, and the chance to discover the styles that will define the season ahead. Earlier this month, Paige and Carly traveled to market to hand-select gowns from our designers’ Spring 2026 collections, and let’s just say…the variety this year did not disappoint. From classic silhouettes with fresh details to bold, one-of-a-kind designs, the creativity from designers was truly inspiring. One collection, in particular, captured our hearts in a special way (more on that later!). And here’s a little spoiler, some of the gowns we fell in love with at market are already hanging here at SWBB.